Sparked-Social-2
Sparked-Social-2

NORMA'S SOCIAL MEDIA TRANSFORMATION

CHALLENGES

When we partnered with NORMA in September 2024, they faced a significant challenge: ensuring fast and efficient content distribution while leveraging the material from their ambassadors.

Their existing approach often led to large, time-consuming projects, limiting the brand's ability to stay agile and responsive. They also lacked a multi-channel social media strategy to expand reach.

Posting frequency was also relatively low at 2–3 times per week, and they didn't have a structured ambassador program to maximize engagement and content potential.

A YEAR OF GROWTH AND ENGAGEMENT

OUR STRATEGIC APPROACH

Launching a Multichannel Programming Approach

Expanding Norma’s presence across different platforms, including Facebook, Instagram, and most notably, TikTok—where we introduced content that encourages new hunters and highlights Norma’s core passion: Why We Hunt.


Establishing a Strong Ambassador Program

Ensuring better collaboration and faster utilization of ambassador content, creating a scalable model for future growth. This allowed us to further diversify content formats and sources, while enhancing audience engagement, and improving brand storytelling.

Increasing Posting Frequency & Content Diversity

We increased posting frequency from 2–3 posts per week to an average of 6, ensuring a consistent and engaging presence. This was achieved by incorporating a mix of high-quality indoor content, quick-production videos, and authentic ambassador-generated materials.


Optimizing Platform-Specific Strategies

We tailored content for different platforms to ensure maximum engagement among diverse hunting audiences. By analyzing audience behavior and preferences across Facebook, Instagram, and TikTok, we customized messaging, visuals, and video formats to align with each platform’s best practices.

RESULTS AND IMPACT

Facebook Growth
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Followers increased from 36,800 in September 2024 to 52,869 by March 2025 (+43%). A viral post surpassed 9 million views, showcasing the power of engaging content.

Instagram Performance
Content Interactions growth 100%

 

Followers grew modestly from 44,600 to 45,514, but content interactions doubled (+100%), proving that engagement—not just numbers—is key.

TikTok Views
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We successfully launched Norma on TikTok, engaging a younger and broader hunting audience with fresh and dynamic storytelling.

BEST-PERFORMING POSTS

CLIENT REVIEW

We have had the pleasure of working with Sparked Social over the past year, and their impact on our social media strategy has been nothing short of transformative. Their team brought an incredible sense of energy and positivity to every project, consistently demonstrating a high level of competence and a proactive problem-solving attitude.

In the fast-paced world of social media marketing, Sparked Social has proven to be the perfect partner. Their ability to quickly catch up and understand our sometimes intricate world of hunting and sport shooting ammunition has been particularly impressive. Their adaptability and flawless execution have significantly enhanced our online presence and engagement.

Jonas Hellentin

International Marketing/Brand Manager at NORMA

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