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Are you struggling to amplify engagement for your company on LinkedIn? In today’s digital world, businesses face the challenge of making their voices heard through the constant online noise.
Despite your best efforts, your reach and engagement levels might not be hitting the mark, and that’s because traditional marketing approaches are being drowned out.
The truth is, there’s a wealth of untapped potential sitting right in front of you – your employees. But here’s the kicker: only 3% of employees are sharing content about their company, yet these shares are driving a 30% increase in engagement, according to LinkedIn.
This platform offers an excellent avenue for content distribution and social selling that’s simply too valuable to overlook.
Employee advocacy is your powerhouse. That’s why we focus on building robust personal profiles for your employees that will serve as your direct line to meaningful conversations, potential customers, and industry influence.
Unlock the hidden power of your employees’ networks through authority content and thought leadership. When they share quality content, it’s seen as more authentic and trustworthy than when the company page shares it. Yet, most businesses are not leveraging this incredible asset.
This is where we introduce a comprehensive employee advocacy strategy tailored to skyrocket your business’s reach and engagement. It’s a transformational tool designed to empower your employees and turn them into authentic, trusted voices that resonate across the LinkedIn network.
First, we dive into setting crystal-clear program goals and a content strategy that aligns with your business objectives. Your employees need content that piques your target audience's interest and sparks their desire to share.
Next, we select the right people to participate in the program. Identify your social media-savvy employees to lead by example. This step ensures that your employee advocacy program isn't just a side project; it becomes a part of your company culture.
We'll conduct meetings with your team and educate them on how to share professional content and interact on LinkedIn—how it builds their professional reputation and impacts the business positively. Then, we'll help them create content assets and engage with collaborative articles.
Discover how easily our service can integrate into your existing employee development plans.
98% of our coaching services qualify for employer reimbursement, representing not just an investment in personal branding but a strategic investment in your company’s future.
By choosing our coaching program, you’re not only enhancing your team’s LinkedIn profiles but also leveraging existing training budgets to foster a culture of professional growth and thought leadership within your organization.
It’s not just about likes and shares; it’s about real business outcomes. Companies embracing employee advocacy are witnessing a surge in brand awareness, an uptick in sales leads, and a shorter sales cycle.
© 2024 by Social Minds.
Our basic package is personalized for one employee and includes the following services:
Our strategic, personalized advice encompasses a comprehensive assessment of your LinkedIn presence and the crafting of a custom action plan aligned with your company goals. We analyze your brand, content and message to provide tailored guidance aimed at enhancing your LinkedIn strategy, ensuring you effectively communicate the value of your service and connect with your target audience.
We continuously monitor and enhance your personal LinkedIn profile to ensure it remains up-to-date, reflects best practices, and stands out to your network. This includes keyword optimization for discoverability, crafting a compelling summary, and ensuring your posts showcase your expertise.
Includes a weekly half-hour consultation call with a dedicated LinkedIn coach. During these sessions, we discuss progress, address challenges, and refine strategies to maximize the employee’s LinkedIn engagement and content impact.
Each week, you will receive a content piece designed to engage your audience and promote your professional brand, such as quotes, audiograms, videos or animations. This content will be crafted based on your industry, the interests of your network, and your personal or company branding goals.
We curate a weekly selection of 10 collaborative articles that align with your industry and professional interests. Your comments on these articles will help you earn a ‘Top Voice’ badge on LinkedIn and position you as a thought leader by sharing insightful and relevant content.
Please note that contract termination requires a 3-month notice period, allowing us to plan ahead and maximize the benefits of the service.
Our Teams package is designed for groups of up to 10 employees. This plan is optimal for small teams looking to amplify their brand message cohesively across multiple employee networks on LinkedIn. It includes the following services:
We deliver individualized strategic advice with continuous execution support for each team member, ensuring that their activity on LinkedIn supports and is in alignment with broader company goals. This strategic approach guarantees that all employees work to enhance the company’s brand on LinkedIn.
We analyze your brand, content, and message to help you enhance your strategy, effectively communicate the value of your service, and engage with your target audience.
We provide continuous profile optimization and auditing services for each team member, ensuring their LinkedIn profiles are fine-tuned to attract the right audience and accurately reflect the company’s branding and values.
This includes keyword optimization for discoverability, crafting a compelling summary, and ensuring the posts showcase your workforce’s expertise.
Our group coaching includes monthly calls with the entire team. These sessions are designed to create synergy among team members, share collective insights, and foster a unified approach to employee advocacy.
Each month, we provide multiple templates for content that can be personalized and used by your team to maintain a consistent and professional brand voice, such as quotes, audiograms, branded videos, or animations. These templates serve as a foundation for creating engaging posts that resonate with your audience.
This optional feature introduces a gamified element to your employee advocacy program, incentivizing team members to comment on collaborative articles on LinkedIn and engage with their networks through a weekly leaderboard that tracks and celebrates their contributions.
This will help them earn a ‘Top Community Voice’ badge on LinkedIn and position themselves as thought leaders by sharing their insights.
Interested in elevating your team’s LinkedIn presence with this package? Contact us today!
Our Custom Plan is fully adaptable to any team size and business requirement. We work closely with you to create an employee advocacy program that addresses the unique goals and dynamics of your organization, including the following services:
Each member of your team will receive strategic guidance and continuous execution support tailored to their role within the company and your business goals, ensuring a harmonized and impactful LinkedIn presence.
We analyze your brand, content, and message to help them enhance your strategy, effectively communicate the value of your service, and engage with your business’s target audience.
We provide continuous profile optimization and auditing services for each team member to maintain alignment with evolving business strategies.
Our focus is to ensure their LinkedIn profiles are fine-tuned to attract the right audience and accurately reflect the company’s branding and values.
This includes keyword optimization for discoverability, crafting a compelling summary, and ensuring their posts showcase your workforce’s expertise.
Our group coaching includes monthly calls with the entire team. These sessions are designed to create synergy among team members, share collective insights, and foster a unified approach to employee advocacy.
We provide a variety of content types upon request, all of which can be personalized for your team to maintain a consistent and professional brand voice. These can include quotes, audiograms, branded videos, or animations. This visual content will serve as the foundation for creating engaging posts that will resonate with your audience.
This optional feature introduces a gamified element to your employee advocacy program, incentivizing team members to comment on collaborative articles on LinkedIn and engage with their networks through a weekly leaderboard that tracks and celebrates their contributions.
This will help them earn a ‘Top Community Voice’ badge on LinkedIn and position themselves as thought leaders by sharing their insights.
Interested in elevating your team’s LinkedIn profiles with this package? Contact us today!